Old clothes. A new story.

In a world where fashion changes its rhythm quickly, we believe responsibility should last longer.

As part of numerous initiatives focused on ecology and the company’s strategic commitment to more sustainable business practices, we launched the Upcycling Project through our stores.

In selected PS Fashion stores in Belgrade (Ušće and Galerija), Novi Sad (BIG), Kragujevac (BIG), and Niš (Kalča), you can bring clothing pieces you no longer wear — and we will give them a new purpose.

All collected garments are forwarded to the Women’s Center Užice, where textiles are given a new life. Donated materials are transformed into new products sold for humanitarian purposes, while part of the clothing is donated to women from socially vulnerable groups.

In this way, we:

• extend the life cycle of clothing
• reduce textile waste
• encourage more responsible consumption
• provide a concrete example of how fashion can become part of the solution

It is important that donated clothing items are in a condition suitable for further use. As a sign of appreciation, we offer a 10% discount on the entire assortment for every donation.

Because style is not only about what we wear, but also about what we stand for.
Together, we can show that fashion has the power to change more than just wardrobes.